Link: http://tinyurl.com/ydxwb8d
In what ways did the project use, or leverage social media to achieve its goals?
- Use of photos, video and GPS coordinates plotted in GoogleEarth to prove every well built. Using multimedia and Internet tools existing and interested donors are able to read up and get stories behind each well/project, helping to connect them to the cause (http://www.charitywater.org/projects/map.htm) and to experience a complete story when the wells are drilled and in place. This sort of deep engagement with donors helps them see where their money is going and what differences it makes.
- Partnering with Twestival to host a virtual multi-city fundraising campaign using Twitter to raise $250,000 and which brought worldwide public awareness to the global water crisis.
- Creation of the online September campaign, asking people born in the month of September to give up birthday presents and ask for donations instead. This campaign was housed online and featured videos and photos of the areas in need of wells as well as the ability to donate and match funds online. The campaign raised $1+ million, funding over 200 water projects in communities in need.
- Leveraging microdonations and gift-giving opportunities using Facebook fan and causes page, as well as sites like SocialVibe.com and Birthday Alarm to appeal to consumers around birthdays and special celebrations etc.